Considering Levi's is already one of my favourite brands (my heart lies with the 501), they've done a pretty good job with the store. It was obvious from the bare concrete walls and exposed architecture that Levi's were looking back to their roots to bring the brand into 2010. Little details like the 'inspection gallery', haberdashery inspired shelves and the 501 warehouse (a nice touch, might I add) gave the store a really industrial feel.
Even if you're not that into Levi's, you should head down to Regent Street just to check out the store - if you like industrial, back-to-basics concept stores then you'll love this one.
photo's from Levi's