Freja for Numero

Today has been really rather great. I photographed handsome boys around London all day for a project I'm working on at the moment and was then treated to some brand new Levi's. If you've read my blog before, you'll know that I'm a massive Levi's fan - until the Curve ID came out I always struggled to find a pair of jeans that actually fit properly. Today I got the Curve (my second pair - they're that good) in a lighter shade that are perfect for spring and I'm literally in love.

On to other things I love, Freja Beha Erichsen has been photographed by the wonderful Karl Lagerfeld for Numero magazine and I can't get enough of the editorial (also featuring Arizona Muse), who else could look this beautifully androgynous?

I'm not sure if Freja has actually cut her hair or not but she still looks stunning either way. There are few models that I really get excited about but I don't think Freja will ever get boring - her face, her movement and her style are all so intriguing. I've not really had the chance to post daily which is a bit shit but I'll try and keep on top of things as best I can!

What are your favourite jeans? I'll try and do an outfit post (there's a first time for everything) with my new wares, if you haven't tried the Curve ID I really recommend you do - especially if you have Jean traumas too!

photos from fashiongonerogue.com

Levi's Craft of Music with Rox and Joy Formidable

Last night I was invited to the first ever Levi's Craft of Music event, an intimate gig at the flagship store on Regent Street with Rox and Joy Formidable. I'd not previously heard of either of these bands and so didn't really know what to expect; I'm not really in a position to write a really great music review (my favourite artist at the moment is Rihanna) but I can tell you that it was a superb evening.

This lovely lady is Rox and from last nights show it's safe to say that she has an absolutely phenomenal voice. I really rated her live acoustic performance of My Baby Left Me, her voice is so soulful and powerful - definitely one to watch this year!

Another band that I had never heard of before were Joy Formidable and they turned out to be an absolutely hilarious trio from North Wales. They're also super talented and we had a good little dance along to their hits (even though the crowd were a little lacklustre at times).

We got the chance to ask the musicians some questions after they'd played although after a few beers, I wasn't really in the thinking mood and left the hardcore fans to it. My best friend and I thoroughly enjoyed both Rox and Joy Formidable and  had a great evening out; it's rare that you get to hear such amazing voices in such an intimate setting - it made us both want to be at a festival with a cold glass of cider!

I'd really recommend you check them both out, Rox was especially brilliant and with a voice like hers she's bound to go far.

All photos taken by me, do not use/copy without permission!

Daphne Guiness is Dead

Of course she isn't actually dead, but if you've been keeping track of her Twitter today, you'll have noticed a severe lack of posts. Guiness is one of a whole host of celebs (including Alicia Keys, Lady Gaga, Elijah Wood and Justin Timberlake) who have sacrificed Tweeting until $1 million is raised for World AIDS Day. I think it's a great idea, if each one of their followers donated just $10 or £10, then they'd reach the target in no time.

If you're interested in making a difference, go to buylife.org and donate. Talking about making a difference, if you're a regular reader then you may remember last month I attended the Levi's Shape What's To Come evening on Regent Street. It was a really inspiring evening and it helped me put my (not-so-stressful) life into perspective.

If you haven't already done so, I recommend you sign up to the Levi’s® Shape What’s To Come Online Community - not only is Shingai Shoniwa of The Noisettes hosting a live webcast tonight at 9pm but you'll be able to interact with other like-minded and career focused people. Great for getting your feet off the ground!

What do you think of the World AIDs Day campaign? It's so strong I don't think anyone can ignore the message they're trying to get across...

photos from buylife.org

Levi's: Shape What's To Come

 Last night something pretty special happened at Levi's flagship store on Regent Street...

In an industry where everyone is out for themselves (and lets be honest, the majority are) it's extremely difficult to establish yourself, to do what you really want to do. Through it's amazing online community, Levi's latest venture, Shape What's To Come, reaches out to everyone and anyone in need of a helping hand within the creative industries.

"Millennial women around the world can network and interact with peers and mentors to help them progress both personally and professionally in pursuit of their passions." Through the website, which launches on Monday, you can connect and collaborate with women who already have or are pursuing their dreams - an invaluable tool if you've got all the ideas in the world, but don't know where to start.

Six of the British Ambassadors, one of whom has an MBE (I felt extremely lazy after meeting them) got together to highlight the need for a portal such as Shape What's To Come. Pictured above with the lovely Annie Mac, all women have already realised their dreams and are on hand to help - whether you want to find work experience or set up your own business, these ladies will have it covered.

The evening also featured an exclusive performance and Q&A with the uh-mazing Shingai Shoniwa (above), lead singer of The Noisettes and Ikonika (below) - DJ, producer and now one of Shape What's To Come's Ambassadors.

The overarching message was that whatever your dream is, you can achieve it if your willing to work hard and  make sacrifices. It all sounds very profound but it really is an amazing idea - think of all those questions you've always wanted to ask about the industry but never had the chance; this, I believe, is what you were looking for.

For more information, visit the Shape What's To Come website where you can register for the launch on Monday and get more information on the Ambassadors and community.

All photos taken by me, do not copy/use without permission!

Levi's Curve ID

Jean shopping - what a 'mare. The very thought of it makes me want to die a little so I was slightly sceptical about Levi's new line, the Curve ID. Turns out I had nothing to worry about - they feel and fit like a complete dream.

Designed to your shape rather than your size, you'll either need the Slight Curve (little bums), Demi Curve (normal bums) or the Bold (big bums, e.g. me) and with the super cute Pixie Geldof, Lykke Li and Miss Nine fronting the ad campaign, they get the thumbs up from me.

To celebrate the Curve's launch, Levi's held a stonker of a party at Studio Valbonne - think open bar, mini-snacks and all the trendy celebs you can think of in one place. Admittedly the open bar got the better of me (they usually do) but everyone had a great time, thanks Levi's!

Photos from Levi's and zimbio.com

Cream of the Crop

A few of my favourite shoes were made somewhat redundant over the winter due to the ridiculous weather, it was either a case of wear Dr Martens or get wet feet and clearly, wet feet wasn't an option. Because of this I got stuck in a rut and solely wore skirts or leggings - trousers were altogether out of the question.

Now that the weather's being a bit more reasonable, I can venture back into trouser territory or more dauntingly, the land of jeans. I've always been a bit scared of jeans because they're so hit and miss and the perfect denim usually is something of a myth to me. BUT with the help of my trusty brogues (think Ashish AW10/11) I'm on the hunt once more...

I recently had a look at MiH's AW collection and I couldn't believe how soft their jeans were - I'm literally in love with the panelled Vienna and The Paris is such a beautiful cut. One Teaspoon is another brand I came across on my hunt and OH MY GOD I wish I'd discovered them earlier - their jeans/clothes are to-die-for. I want everything from their online store, check it out - you'll understand why!

My brogues have already had an outing with my Levis 501's but this bunch tells me that they're going to see a whole lot more of London in the near future. What are you looking forward to wearing and what do you think of the whole panelled/coloured jean trend?

Photos from www.mih-jeans.com, www.net-a-porter.com, www.oneteaspoon.com.au, http://asos.com, http://www.topshop.com, http://www.uniqlo.co.uk/

Levi's Re-launch

Today me and Dani from Between Every Line were invited to an exclusive bloggers preview of the newly refurbed Levi's store on Regent Street, opening tomorrow.

Considering Levi's is already one of my favourite brands (my heart lies with the 501), they've done a pretty good job with the store. It was obvious from the bare concrete walls and exposed architecture that Levi's were looking back to their roots to bring the brand into 2010. Little details like the 'inspection gallery', haberdashery inspired shelves and the 501 warehouse (a nice touch, might I add) gave the store a really industrial feel.

The inspection gallery

Part of the 501 'warehouse'

I love how conceptual the store is - especially the entrance 'foyer' section (check out the mini installations and hot guys) and think that it's going to be a massive success with Londoners alike.

My favourite Levi's campaign still belongs to Josh Beech, I mean, could you resist?

Even if you're not that into Levi's, you should head down to Regent Street just to check out the store - if you like industrial, back-to-basics concept stores then you'll love this one.

photo's from Levi's