Considering Levi's is already one of my favourite brands (my heart lies with the 501), they've done a pretty good job with the store. It was obvious from the bare concrete walls and exposed architecture that Levi's were looking back to their roots to bring the brand into 2010. Little details like the 'inspection gallery', haberdashery inspired shelves and the 501 warehouse (a nice touch, might I add) gave the store a really industrial feel.
The inspection gallery
Part of the 501 'warehouse'
I love how conceptual the store is - especially the entrance 'foyer' section (check out the mini installations and hot guys) and think that it's going to be a massive success with Londoners alike.
My favourite Levi's campaign still belongs to Josh Beech, I mean, could you resist?
Even if you're not that into Levi's, you should head down to Regent Street just to check out the store - if you like industrial, back-to-basics concept stores then you'll love this one.
photo's from Levi's
i love levi's 501
ReplyDeletewow. great pics of the store!
ReplyDeletethe store looks amazing! great new contemorary feel to it
ReplyDeleteRianna Bethany xxxx
ooh lucky you!
ReplyDeletethe store looks amazing
ahh how I'd love to be in that room full jeans with loads of $$$
hehe x
Wow, I used to work there! It looks amazing. Your blogs great, i'll be back :)
ReplyDelete