Levi's Curve ID

Jean shopping - what a 'mare. The very thought of it makes me want to die a little so I was slightly sceptical about Levi's new line, the Curve ID. Turns out I had nothing to worry about - they feel and fit like a complete dream.

Designed to your shape rather than your size, you'll either need the Slight Curve (little bums), Demi Curve (normal bums) or the Bold (big bums, e.g. me) and with the super cute Pixie Geldof, Lykke Li and Miss Nine fronting the ad campaign, they get the thumbs up from me.

To celebrate the Curve's launch, Levi's held a stonker of a party at Studio Valbonne - think open bar, mini-snacks and all the trendy celebs you can think of in one place. Admittedly the open bar got the better of me (they usually do) but everyone had a great time, thanks Levi's!

Photos from Levi's and zimbio.com